TL:DR – I successfully used a language model, ChatGPT, to come up with a novel business plan for me.
I have become endlessly intrigued by what these language models, such as ChatGPT, can do, given an appropriate prompt. There is a lot of worry in my sector where writers are picturing a future in which a bot generates copy, carries out fact checking, perhaps even edits it, and does a final proof read before publication. In such a scenario, they wonder whether anyone will pay for their words ever again. To my mind, there is huge potential for abuse but there is also huge potential for creating something entirely new. Having seen examples of it creating plot outlines for stories, I wondered whether it might create a new plot outline for my working life, by which I mean a new business plan.
So I presented it with the following prompt, its unedited response for Jane Doe, rather than me, is below the prompt. I have to admit it does look like an interesting strategy. One thing it does not mention are the contacts and connections Jane has built up over thirty years, so rebooting her brand might be given a turbo boost by that network if key contacts are approached rather than relying on finding entirely new connections.
Write a crisp and engaging business plan for an award-winning science writer with more than 30 years experience writing for the mainstream media, niche trade publications, not-for-profit organisations, research centres, and more. The plan should be gripping and inspiring and incorporate not only the science writer’s skills in writing on scientific and technical subjects for a wide range of audiences but also incorporate the writer’s photographic knowledge and skills in wildlife photography.
Executive Summary:
Meet Jane Doe, a seasoned and award-winning science writer with over 30 years of experience in the industry. Jane has a proven track record of delivering engaging and informative content for a wide range of audiences through mainstream media, trade publications, research centers, non-profit organizations, and more. With her exceptional writing skills and in-depth knowledge of science and technology, Jane has become a sought-after writer in the industry.
However, Jane is now seeking new opportunities to expand her reach and showcase her talents in new environments. In addition to her writing skills, Jane is also an accomplished wildlife photographer with a passion for capturing stunning images of nature. Jane’s goal is to leverage her writing and photographic skills to create a unique and valuable brand that will provide a wide range of services to media outlets and other organizations.
Market Opportunity:
The demand for science content in the media has never been higher, with the public’s interest in science and technology at an all-time high. There is a significant need for high-quality, accessible science writing that can engage a wide range of audiences, from the general public to niche trade publications. With Jane’s extensive experience and her ability to write on complex scientific and technical subjects in an accessible and engaging manner, she is perfectly positioned to meet this demand.
In addition, the demand for wildlife photography has also increased, with the public’s interest in nature and conservation at an all-time high. With Jane’s passion for photography and her expertise in capturing stunning images of wildlife, she is well-positioned to meet this demand and provide a valuable and unique service to media outlets and other organizations.
Proposed Solution:
Jane is proposing to launch a brand that combines her writing and photographic skills to provide a wide range of services to media outlets and other organizations. This will include writing articles, blog posts, and other content for mainstream media and trade publications, as well as providing photographic services for media outlets and other organizations.
In addition, Jane is proposing to offer her services to research centers, non-profit organizations, and other organizations that require high-quality science writing and photography services. This will include writing and photography for reports, research papers, and other publications.
Revenue Model:
The revenue model for Jane’s brand will be based on the sale of her writing and photographic services. This will include fees for writing and photographic services, as well as fees for licensing her photographs.
Marketing Strategy:
Jane’s marketing strategy will focus on building her brand and promoting her services to media outlets and other organizations. This will include creating a strong online presence through a professional website, social media accounts, and other online platforms. Jane will also actively seek out opportunities to showcase her work, such as speaking engagements and exhibitions, and will build strong relationships with media outlets and other organizations through regular communication and collaboration.
Conclusion:
Jane Doe is a seasoned and award-winning science writer with a passion for wildlife photography. With her exceptional writing and photographic skills, Jane is perfectly positioned to meet the demand for high-quality science content in the media and provide valuable services to a wide range of organizations. Through her proposed brand, Jane will be able to showcase her talents and provide a valuable and unique service to media outlets and other organizations. With a solid marketing strategy in place, Jane is poised for success and is eager to start this new chapter in her career.
Having prompted it to come up with the plan, I started a new prompted to come up with a catchphrase, something along the lines of Mike Kenward’s “Genetically modified words”, but suited to me (Jane Doe). It came up with “”Wildly adapted prose”, which made me think of Wild Words or Rewilded Words. I nudged it again and it gave me “Nature-inspired narratives”, I moved for Naturally nudged narratives.
It then suggested “Nurtured narratives”, but I think three words are needed, so maybe Naturally nurtured narratives. I asked it to think again, something more based on a known phrase, it came up with “Wildlife wordplay”…but I can simplify that and make it tighter by just calling it Wild Words. But, that doesn’t encompass the photography…maybe Wild Words & Pictures. Or perhaps Wild Words: Natural words & pictures from David Bradley.
I asked it to try again and ditch the word pictures. It came back with this: “Wild Lens & Lines” and said this is a creative and catchy phrase that incorporates the idea of capturing wildlife through photography (the lens) and writing (the lines). It builds on the idea of “Wild Words” and adds a visual component to it. Wild Words Framed?