Sex doesn’t sell

Sex on TVPeople won’t remember your brand if you advertised during a TV show with a lot of sexual content, according to UK researchers, compared to ads that appear in similar programming with no sex.

This was the key message that came from research carried out at the Department of Psychology at University College London by Ellie Parker and Adrian Furnham. They publish details in this month’s issue of the journal Applied Cognitive Psychology.

The team also discovered that men recalled the brand of products whose adverts contained sexual images more often than did women, in fact, the women in the study were actively put off by sexual content in advertising.

Is any of this particular surprising? If you’re watching a sexy movie are you going to be concerned with remember which brand carpet shampoo they advertised during the commercial break. More to the point, given the length of the ad slots on TV these days, it’s quite possible that viewers simply get “couply” during the breaks, inspired by the images they saw before the carpet cleaner and dog food came on.

Of course, the actual study didn’t allow for any extra-ad coupling. Instead, 60 university students (30 men and 30 women) aged 18 to 31, mean age 21, were divided into four groups. One group watched an overtly suggestive episode of Sex and The City, with sexy adverts running during the breaks. The second group watched the same episode with non-sexual adverts. The other two groups got to see an episode of ‘Malcolm in the Middle’ which contained no sexual references, with either sexual or non-sexual adverts.

‘The fact that recall of adverts was hindered by sexual content in the shows suggests that there is something particularly involving or disturbing about sexual shows. Interestingly this is something that is also found in shows with aggressive content,’ says Furnham.

‘Sex seems to have a detrimental effect on females recall for an advertisement,’ says Parker. ‘Sex is only a useful advertising tool when selling to men.’

But, couldn’t it simply be that the ads were simply more interesting than Malcolm in the Middle. Now, if it had been an episode of Friends, things would have been entirely different, all sixty volunteers would either have switched off or fallen asleep.

Viagra and steroids

Viagra stanozolol structureSciencebase reader Toar Winter emailed with a rather intriguing question.

Baseball star Rafael Palmeiro tested positive for anabolic steroids in August 2005 after telling the US Congress he had never taken such drugs before and was banned for ten days. He still insists he did not take steroids, or that if he did they were ingested through unprescribed supplements that contained stanozolol, the actual substance for which he tested positive.

Stanozolol is an old steroid and a test for its illegal use in sport has been used successfully for many years. It would actually make little sense for any sportsperson to cheat using this particular drug as it is detected so easily. This is especially true given the plethora of alternative, including human growth hormon (HGH) for which current testing methods are not quite so efficient.

So, back to Winter’s question. First, he points out that Palmeiro’s only advertising sponsor is Viagra, then asks whether or not it could be Viagra that produced a “false positive” for the steroid. After all, there is certainly some overlap between the effects and side effects of viagra and certain steroids. Winter, wants to know whether or not Pfizer in developing Viagra initially altered the structure of stanozolol slightly to produce a ‘different’ drug with similar or more directed effects.

As far as I know this is not the case. Pfizer was developing a drug for angina and high blood pressure in the late 1980s when it discovered that male volunteers in its clinical trials were seeing a rather outstanding side-effect of the drug. They’d actually based their leads on a known, but unmarketed, allergy drug Zaprinast, which inhibits the enzyme phosphodiesterase. The rest is history. This compound is not related to stanozolol as far as I know. If any readers can affirm otherwise, please leave a comment or email me.

Winter’s line of reasoning, however, is intriguing nonetheless. “Think about it,” he says, “not many athletes in today’s world are of the age where Viagra is needed, so drug testing probably wouldn’t detect many offenders.

It’s an intriguing idea, but I don’t think Winter’s theory stands up to close scrutiny. If it did, wouldn’t it be ironic that many of those same (elder) Congressmen pointing the finger at Palmeiro would have also shown positive in the same test?

Meanwhile, in other news, Pfizer has lost its battle to name the Chinese brand Viagra, “Wei Ge” (according to http://www.chinacourt.org/). The phrase is commonly used in China, where copycat generics out sell the real thing, but Guangzhou Welman, a Chinese ED drug maker already registered this name and the courts have said it should be allowed to retain the rights to it. I’m sure at least one regular reader of the Sciencebase blog will be able to tell us the origin of that name…

A Good Delusion

Evolutionary biologist Richard Dawkins continues to wow them Stateside with his book The God Delusion. Recently, he appeared on Stephen Colbert’s show to discuss the fundamantal differences between a rational scientific perspective of the universe and the nature of reality and the irrational viewpoint Colbert supports.

Dawkins, with good humour, attempts to argue his corner with Colbert who stubbornly insists that invoking God provides a much simpler explanation of the universe and man’s place in it than a Big Bang and Darwinian evolution. Dawkins points out that, “You get to complex like a human being by slow gradual degrees, and that’s the only ultimate explanation that will work. You can’t just suddenly magical complex things like God into existence,” he adds.

Life is not due to random chance, that’s the one thing it isn’t, because Darwinian natural selection is the exact opposite of random chance, it’s a highly non-random process, Dawkins further explains, “The big thing that everybody misunderstands about Darwinism is that it’s not an accident, it’s too complex to be an accident.”

Bottled seaside air

Seaside Beach HutsBottled seaside air! It almost sounds like a scam from the Victorian era when the bracing “ozone” of fresh air at the British seaside was said to cure all kinds of ailments and led to a boom in seaside resorts and continues to ebb and flow.

But, it’s not a scam. Researchers at the University of East Anglia have been plucking bacteria from the North Norfolk coast at a little village called Stiffkey (pronounced Stoo-Kee) and fermenting them to reproduce the marshy smell of the seaside in the laboratory.

Andrew Johnston and his team isolated the bacterium from the mud at Stiffkey saltmarsh and have identified the single gene responsible for the emission of the strong-smelling gas, dimethyl sulfide (DMS).

“On bracing childhood visits to the seaside we were always told to “breathe in that ozone, it’s good for you’,” said Prof Johnston. “But we were misled, twice over,” he adds, “First, that distinctive smell is not ozone [a highly toxic allotrope of oxygen], it is dimethyl sulfide. And secondly, inhaling it is not necessarily good for you.”

DMS is a little known but important gas. Across the world’s oceans, seas and coasts, tens of millions of tonnes are released by microbes that live near plankton and marine plants, including seaweeds and some salt-marsh plants. The gas plays an important role in the formation of cloud cover over the oceans, with major effects on climate.

Intriguingly, DMS acts as a homing scent for seabirds, almost like the odour of Brussels sprouts at a festive dinner table – it helps birds sniff out food in the lonely oceans, even at astonishingly low concentrations. Understanding the role of microbes in producing this key chemical is important in understanding a whole range of ecosystems.

The discovery adds to the diverse list of Stiffkey’s claims to fame. The small coastal village is renowned for its ‘Stewkey Blue’ cockles and was also the home of Henry Williamson, author of “Tarka the Otter”. It’s also known for its infamous rector, Reverend Harold Davidson, who was defrocked in 1932 after allegedly “cavorting with” London prostitutes. The pronunciation of the village’s name itself is even controversial with the older locals preferring the archaic Stoo-Kee, while the incomers often prefer the posher sounding and phonetic Stiff-Key. (Incidentally, my photograph of beachhuts at the head of this article was taken along the coast at Wells-next-the-Sea.

Viruses Versus Bacteria

bacteriophageIn 1919, long before antibiotics were commonplace and long before the notion of drug resistance had emerged, a doctor in the east European state of what is now Georgia, Felix d’Herelle, gave a patient suffering from severe dysentery a seemingly lethal concoction of viruses. You might think such a drink would kill the patient, but these were no ordinary viruses, they were bacteriophages, the nemesis of bacteria.

The patient was well again within a week.

Thus was heralded in the age of phage therapy. Different viral strains were selected for almost every bacterial infection. Diseases were cured. What’s more, because bacteriophages are themselves in some sense alive, they can evolve to keep up with any resistance efforts mounted by the bacteria.

So what happened to bacteriophages? Why are the news headlines filled with stories of new deadly bacteria, such as MRSA, and the newly re-emerged forms of tuberculosis? Why are we so worried about outbreaks of E coli, salmonella, and other bacteria. Surely, we have a whole armoury of trusty phages to turn to that can wipe out the rank and file of resistance microbes quickly?

Well, we don’t, somewhere between the discovery of penicillin and the second world war, chemical antibiotics fell in to pharmaceutical line as the treatment of choice to deal with bacterial infections. Never mind the fact that within months of the first dose of penicillin being given doctors were already seeing resistance. Today, there are thousands of antibiotics on the market, some are even available over-the-counter in southern Europe. Moreover, in countries that cannot really afford to use them, individuals receive short dose regimens that don’t cure their illness and provide new opportunities for bacteria to develop resistant genes.

Swiss science editor Thomas Häusler tells the story of bacteriophages and phage therapy from its humble roots to its dimly recalled heyday of the 1920s and 1930s in his book Viruses vs. Superbugs. He tells a tale of rancidity and disease that were all but eradicated by bacteriophages but that is gradually returning as hospital wards succumb to the resistant hoards and various sectors of society, such as drug users and the homeless are dealt a deadly blow as TB and other “old” diseases crawl the streets.

In the USA alone some 90000 people die each year from these so-called superbugs. The likes of the World Health Organization and other official bodies agree that things can only get worse. Perhaps a discovery from the middle of the Great War of 1914-1918 could take the place of the dozens of obsolete antibiotics stacked on pharmacy shelves and provide a final cure for the bacterial infections that until the 1960s the medical profession had all but consigned to the history books.

Sex and diabetes

Approximately half of men with diabetes suffer at least one episode of erectile dysfunction and there are several strategies available to overcome what is in those cases usually a problem of body chemistry. According to a report in the Cochrane Review of clinical trials, the well-known drugs for treating erectile dysfunction really do improve sexual satisfaction for sufferers. The report covers the three main phosphodiesterase type 5 (PDE-5) inhibitors, sildenafil (Viagra), vardenafil (Levitra) and tadalafil (Cialis).

According to the study side-effects, such as headache and flushing, are common, but not sufficiently adverse as to dissuade users from abandoning the drug.

The Cochrane Review draws data from eight clinical trials (totalling almost 1800 participants) in which 976 men had been given a PDE-5 inhibitor, and 741 a placebo.

‘If taken as prescribed and when no contra-indications exist, PDE-5 inhibitors provide a useful option for men with diabetes who suffer from erectile dysfunction,’ says report author Moshe Vardi of the Carmel Medical Center, in Haifa, Israel.

You can read the abstract from the report at the Cochrane Library site. For more on the origins of Viagra and the other PDE-5 that followed in its wake, check out the Sciencebase archives.

Obesity and colon cancer link

Obesity is a major risk factor for colon cancer, but until now medical scientists were at a loss to explain why. Now, a study of on three human colon cancer cell-lines has demonstrated that the “fat hormone” leptin may enhance the growth of colonic cancer cells. The discovery not only offers an explanation as to the underlying cause of the increase colon cancer risk in obesity but could lead to a new approach to fighting this type of cancer.

The hormone leptin is released by fat cells, adipocytes, so the higher your body fat content (calculate your body fat now), the higher the concentration of leptin in your blood stream is likely to be. Leptin plays a key role in regulating metabolism, body weight and energy expenditure.

According to previous research, people who are obese are two to three times more likely to develop colon cancer than their leaner counterparts. Other research revealed that some colon cancer cells carry receptors for leptin.

Now, scientists at the University of California San Diego School of Medicine believe they have found the link.

“These results may explain why obesity increases a person’s risk of colonic cancer, and the fact that we have shown how leptin stimulates these cells means that drug companies may be in a better position to develop new treatments against the disease,’ says UCSD’s Kim Barrett.

The team grew cancer cells in the laboratory and found that leptin could stimulate their growth. In two out of three cell lines, leptin also blocked normal programmed cell death, apoptosis, which usually prevents runaway cell growth. When apoptosis fails normal cells can become cancerous.

The researchers explain that they have also found the complex chemical signalling pathways in the cell that are influenced by leptin, which reinforces their claim that leptin does indeed play a critical part in influencing cancer cell growth in the colon.

The results are published in detail in the journal BJS.

UK PubMed Central

A UK version of the free biomedical research server PubMed Central will provide free access to a permanent online archive of peer-reviewed research papers in medicine and the life sciences.

UK research funders, led by the Wellcome Trust, awarded the contract to develop UKPMC to a partnership between the British Library, The University of Manchester and the European Bioinformatics Institute (EMBL-EBI).

Members of this group now require that articles describing the results of research they support are made available in UKPMC with the aim of maximising its impact. The UKPMC service will ensure that articles resulting from research paid for by any member of the funding consortium will be freely available, fully searchable and extensively linked to other online resources.

The UKPMC essentially mirrors the US PubMed Central database but as of 8th January 2007, UK scientists will also be able to submit their research outputs for inclusion in UKPMC.

Mark Walport, Director of the Wellcome Trust commented: “Medical research is not complete until the results have been communicated. The development of UKPMC provides a great opportunity for this research to be made freely available, and I am very pleased that a first class partnership of the British Library, the University of Manchester, and the European Bioinformatics Institute will be running it.”

The British Library will run the service, promote it to researchers, as well as offering support for those who want to include their research papers in UKPMC. The University of Manchester hosts the service — on servers based at MIMAS (Manchester Information and Associated Services) — and will support the process of engaging with higher-education users. EBI, which is part of the European Molecular Biology Laboratory (EMBL), will contribute its biomedical domain knowledge and state-of-the-art text-mining tools to integrate the research literature with the underlying bioinformatics databases.

The launch of UKPMC brings into sharp relief once again the ethical debate surrounding scholarly publication. The Wellcome Trust has insisted that authors publish research arising from its funding in open access repositories since 1st October 2006.

Writing in PLoS Biology in 2005, Robert Terry (Senior Policy Adviser at the Wellcome Trust, Cambridge, United Kingdom), discussing the plans for UKPMC at the time said, “For a funder, having all its research in one format, ‘under one roof’, and searchable will improve the efficiency of strategy setting–for example, setting funding priorities–assessing the outputs of the funded research, and even gaining an insight into the impact of the work. As grants management becomes more electronic, there can be a direct link between original research proposals and the research outputs.”

According to AJ Cann on MicrobiologyBytes recently, this widely adopted funding-body policy already means “publishers are over a barrel – sign up or sign out.”

Being particular about DNA

Surface-enhanced Raman spectra (SERS) of DNA and RNA mononucleotides can be detected with high sensitivity, according to UK researchers. Using citrate-reduced silver colloidal nanoparticles aggregated with magnesium sulfate instead of the more common halide ions, reduces inappropriate enhancements and produces spectra that are sufficiently different to allow each to be distinguished.

“The main advantage of our SERS approach is that it allows direct label-free identification of mononucleotides in aqueous solution,” Steven Bell, Director of the Innovative Molecular Materials Group, at Queen’s University Belfast, explains, “There is no requirement for labels because the Raman signals of each of the mononucleotides are intrinsically different due to the differences in their chemical structures.” He adds that spectra can be obtained at ten nanograms per millilitre. “We were working with large samples but reducing the sampling volume to a few microlitres would move the sample down to tens of picograms,” he says.

More…

Nervous scoop

An action shot of the protein Scp1, which plays a crucial role in the development of the nervous system has been obtained using crystallography by researchers in the US. Their structure could provide drug designers with a template for creating small molecule inhibitors of this protein that would be useful in neurological research.

Joseph Noel and Samuel Pfaff of the Salk Institute for Biological Studies and colleagues there and at the University of California, San Diego (UCSD) and The Scripps Research Institute, La Jolla explain that a network of signalling molecules controls embryonic stem cell differentiation. Controlling the controllers might allow scientists to nudge embryonic stem cells into becoming specific cell types, which would be useful in basic research and for potential therapies.

Read on…