Mastodon FAQ – Less Musk, More Tusk

TL:DR – Answers to frequently asked questions about Mastodon


Simply join me here via this link.

Mastodon logo
What is Mastodon?

Mastodon is an alternative social media system comprising lots of different interconnected sites, each with its own specific interests, but all running the open-source Mastodon software, which makes them all function in roughly the same way and allows communication and sharing between users.

When was it started?

Mastodon was started in March 2016, but gained a lot of new interest in April 2022 and again in November 2022 in the wake of major changes at one of the more well-known social media systems, Twitter.

Why is it called Mastodon?

Apparently, it’s named after the American rock band of that name. Mastodon is a term for any of the prehistoric mammal species in the genus, Mammut. The word loosely translates as “nipple toothed”.

Technically, how is Mastodon different from Twitter?

First off, Mastodon is not a single service in the way that Twitter and most other social media tools are. You’ll have heard the word instance and server bandied about with reference to Mastodon recently. That’s the jargon. Each instance is really just a separate website with its own domain name. The one I’m on is Mastodon Social, its address is https://mastodon.social.

Why do the different instances look the same?

The thing about all these instances, these websites, with odd-looking addresses is that they all run the same software, the mastodon software, so they have the same look and layout and make the same tools available to users. Superficially, this sounds a bit like Facebook Groups, but you can think of Mastodon as being more akin to hundreds of self-hosted WordPress blogs with multiple bloggers/authors/users/admins.

How do I choose which instance/server to use?

You can pick one that looks like the most interesting or where you can see lots of your friends and contacts are active. I’ve put together a list of the top 20 instances that the people I followed on twitter are now using here.

What’s that word, fediverse, mean?

The Mastodon creators call the network of interconnected sites/instances the Fediverse, it’s a federated network.

What effect does being in a federated network have?

The key thing about the sites being connected/federated is that the Mastodon software provides tools that connect all these sites so that users on different sites can communicate and interact.

Interact, how?

Different instances being interconnected means if you see an update in your timeline, they’re called toots, you can like, or favourite, it by clicking the star below the update. This adds it to your private list of favourites and also lets the person who posted that update know that you saw it and liked it.

Is that it?

No, the interconnections mean that if you want to make a stronger response you can comment publicly on an update. You can also do the equivalent of a retweet on Twitter or a reblog on Tumblr, which is known as a boost on Mastodon. To do this you click the boost icon, which is an icon formed from two arrows . It usually shows between the comment icon (speech bubbles or backwards arrow) and the favourite/like icon (the star). A boost promotes the update so that more people will see it in their timelines.

Does Mastodon have an algorithm to boost updates?

No, there’s no biasing algorithm running behind the scenes, so if you want the world to know about an interesting update, you need to boost it manually.

Okay, how do I find an instance to join?

Finding a Mastodon instance that suits you can take time. I opted for Mastodon Social because back in 2019*, it looked broad and general and I wasn’t actually sure how to find any others. There are so many now for lots of different niches and interests all with their own set of rules and recommendations for use. You can search for something suitable here.

The instance I chose is shut to new users, what do I do?

The admins of all the various sites are endeavouring to get on top of problems caused by the influx of new users but several are currently closed to new logins. Be patient. They will open up again soon.

But, I want to get started now, what can I do?

Well, you could join one of the open instances and start there. Keep checking your preferred instance and once it opens up to new logins, sign up. There are steps you can then take to export your temporary instance to your preferred one.

I joined, what now?

Once you’re signed up and have added a photo and all the other bits and pieces you will want to find people to follow. You can do this in a wholly organic way, simply follow people that post interesting things on your instance or across the fediverse. Alternatively, you might see a mastodon handle from someone you follow elsewhere on social media and can open their link and follow them directly.

What do I see in my timeline?

There are three levels of timeline on Mastodon. On your home screen, your timeline will be filled with updates from the people you follow. If you want a broader view you choose local, this shows you updates from everyone on your instance not just the users you follow. If you choose the Federated option then you get to see updates from all the instances. You can also create lists of users to see updates from particular cliques and niches.

Can I use an RSS reader to watch an account?

Yes, you can subscribe to public posts from a user by tacking “.rss” on to the end of their user address, e.g. https://mastodon.social/@sciencebase.rss

Can I message other users?

Yes, aside from commenting on a post, if you have someone else’s ID or handle, you can direct message them (DM).

Are DMs encrypted and safe from prying eyes?

As with many other social media systems like Twitter DMs, Facebook Messaging and others, direct messages between users are not encrypted. It is worth being cautious when using any such system and not using them to share personal or private information. It is worth adding that if you @ mention a third party in a Mastodon DM, that third party will see your DM as well as the recipient.

Isn’t it difficult to follow someone?

Not really, if they’re on the same instance as you, you just need their handle, the @sciencebase in my case, if you’re on mastodon.social. But, if you’re on a different instance, scicomm.xyz, for instance, you will need to include the username and the instance, @[email protected] in the search to find them.

What does the hourglass next to the person I followed mean?

Some users have their preferences set to allow them to moderate who follows them rather than automatically accepting everyone. If someone has this set in their preferences, you will see an hourglass after following them until they accept or refuse you. If you get frustrated by this, you can always cancel the request.

Can I bulk follow people from my Twitter?

Following people can almost be automated, although not quite. If you have lists on Twitter, you can could previously scan them with various apps – Debirdify, Twittodon, Fedifinder, and Movetodon but they have been mostly locked out of the X/Twitter system as far as I know. These will find the people on Twitter who have added their mastodon ID or link to their bio, used it as their URL, or have a pinned tweet announcing it. All three apps let you export a file (a CSV file) that you can import into Mastodon and use to bulk follow those people. Incidentally, you can scan other twitter user’s account to find their people with Mastodon IDs.

Will they follow back automatically?

No, a followback is not guaranteed as is the case with every other social media system. However, the people you follow will get a notification to say you followed them and they may then choose to do so.

How do I get a blue checkmark?

There are no blue (actually white or black) checkmarks or tickmarks on Mastodon.

So how can we know an account is genuine?

You can’t really. But users can at least verify any links they add to their profile and these will appear in green. It is worth doing this for your own account to give yourself some validation. It involves adding a snippet of HTML code to the website you wish to be associated with. That’s as close as you can get to making your profile look official. I’ve verified sciencebase.com on my Mastodon account. An impersonator wouldn’t be able to do that without hacking this website.

How many people on twitter are now on Mastodon?

Impossible to say, some people are just trying it out, others have jumped ship. I’ve used Debirdify a few time to gather my twitter gang. I estimate that about 14% of the people I follow on Twitter have added their ID, so I’ve found them on Mastodon and been able to follow them there. More people are signing up all the time and not everyone is coming from twitter.

How do I get around twitter’s Mastodon link ban?

As of 2022-11-16, Twitter seems to be marking links to Mastodon sites as being unsafe. So, you need to obfuscate them if you wish to share with your twitter followers. This link shortener lets you do that: https://spacekaren.sucks

Could I set up my own, personal Mastodon instance?

Yes, you could. That is the basic concept for the creation of “Mastodon”. Some people run the software, administer their own domain, and are the only member of the instance. They are part of the federated system nevertheless so can interact with others as they see fit and others can see and interact with them.

Are there any legal issues I should be aware of before setting up an instance?

Yes, plenty, but none that should limit you. If your server will be in the US, the EFF has a legal guide you should read first.

Who is John Mastodon?

There is no such person, a columnist wrote about how twitter had banned “join mastodon” having assumed that was a mistake and that John Mastodon was the founder of Mastodon…the name has now been taken to the next level of meme and satire. Remember Spartacus? “I am John Mastodon!”

Isn’t mysogyny at play again?

Yes, you’re right, it should have been Jean Mastodon.

Can I make Mastodon work like TweetDeck?

Not quite. On a desktop screen, you can make Mastodon look a bit like that. Go into your Preferences and tick/check the box for Enable advanced web interface and then click to save your preferences. You then get side-by-side timeline columns. I’ve not investigated customisation yet.

What about mobile devices?

If you prefer, you can definitely go mobile on Mastodon. Tusky, is the Android app I use, it’s the one that suits me best. Not many people seem to recommend the native apps. Tusky and others have most, but not all, features you see on desktop in a web browser.

How do I find anything on Mastodon?

A common complaint from some new users regards the clunkiness of searching. There is no simple search method that will find people or specific posts across the fediverse. This is deliberate, it’s a protection mechanism that limits how easily trolls and bots might otherwise home in on vulnerable users.

So, how do I search?

Well, you can search by hashtag and users are encouraged to use hashtags to engage. You can search by ID/handle for someone on your instance. You can search by ID link to find people on other instances. Indeed, if you want your posts to be found, it’s worth adding appropriate hashtags. Many new users make their first update an #introduction and include their key hashtags as part of that.

Speaking of trolls..?

Most of the Mastodon sites are tolerant and accepting of diversity and highly intolerant of bigotry and abuse. It would be patronising of me to describe them as safe havens for minorities, but it seems that by enforcing rules that do not allow trolling, bigotry, and abuse, they can offer their users a far less toxic social media experience. This is a good thing, obviously. It is those negative issues and not just the muskiness that have driven many people to leave Twitter.

Can that tolerance vary from server to server?

Yes, each admin establishes a different baseline for their server. It must be said that some servers are more accepting of particular minorities than others and it is wise to check the rules when you make your choice of which to join.

Can I block someone?

Yes, there is a block and a mute option. There is also the option to report to the server admins anyone being abusive, trolling, or spamming you, if you so wish.

Why is everything so clunky and glitchy?

Because of the musky mess being made of the bird place, there has been a huge influx of new people to the mastodon servers, around 2 million in less than a month. Most of the small servers are volunteer run and so there have been glitches where resources were insufficient to cope with so many new users. They’re working through it. Things will get better.

What if some awful billionaire wants to buy Mastodon?

As has hopefully become apparent from the answers to the previous questions, Mastodon is open source and runs on many different servers. There is a not-for-profit company that first created the software and owns the branding, but even if that were assimilated up some awful billionaire’s fiscal portfolio, it would be impossible for them to buy the fediverse or even the mastodon instances within it, although it might force admins and users to stop using the logo!

Could someone buy an instance?

Yes, and it is already happening, one of the biggest instances was recently purchased. However, before that happened almost all of the other instances de-federated it so that it was no longer really part of the broader fediverse but simply a standalone website running the Mastodon software.

What’s Sciencebase’s Mastodon story?

I first logged on to a Mastodon server in August 2016 and promptly forgot about it. I joined Mastodon.Social back in November 2019, but didn’t use it much until April 2022 and then only for a week or two…I came back to it again in October and have become much more active since then. I’ve been hoovering up twitter followees and others as something of an escape from what Mastodon users often refer to as the bird place, you know the place, the one that’s more musk than tusk, Twitter.

You can search for me by my handle, ID, call it what you will as:

@[email protected]

Alternatively, a handle can be given as https://mastodon.social/@sciencebase which obviously looks like a normal web address but with an @ sign, use that instead of the handle if your device doesn’t recognise the former.

What about sciencebase on other social media?

Of course, have been for years, always try to be an early adopter. I’ve set up sciencebase.com redirects to my socials. If you type a URL like this https://sciencebase.com/mastodon, it will take you to the appropriate site. It should work with the following: tumblr, flickr, instagram, twitter, facebook, linkedin, soundcloud, bandcamp, tiktok, reddit, basically anywhere I’ve got a social media presence. E.g. https://sciencebase.com/tumblr

I’m still not convinced, isn’t there a nice, simple alternative to Twitter?

Well, to be honest, a nice cup of tea and a good book would probably do your mental health more good, but there are lots of other social media systems out there some of which have been around for years – Tumblr, Diaspora, Discord, CounterSocial, Minds, Cohost, that might ultimately emerge as better alternatives to Twitter. Indeed, some commentators are pointing out that because Mastodon is federated and doesn’t allow for facile conversation and commentary across the fediverse, a well-established system like good-old Reddit might ultimately fair much better and become the new go-to social media spot.

Should I leave Twitter?

Please don’t abandon Twitter and certainly don’t delete your account (someone will claim your handle and use it after 30 days). Twitter might emerge from all this confusion in a better state, but it will need lovely people like you to hold the haters and the trolls to task, to block and report the nasties, and to keep irritating Leon Umsk until he abandons it as a bad job.

But, I really want to leave is there a good reason not to delete my account?

There is a very good reason not to delete your Twitter account, whatever choice you make. Within 30 days of deletion, your username becomes available for someone else to use in whatever way they like for good or bad. If you must leave, simply deactivate your account and if you get a deletion warning from Twitter follow any instructions to keep the account alive.

If not Twitter and not Mastodon, where else?

There are lots of options for those wishing to escape Twitter who don’t necessarily want to join Mastodon. There are some of the older, well-known social media sites such as Reddit, Indenti.ca, Diaspora, Discord, Tumblr and then there are newer initiatives like Cohost!, Counter.Social, Hive Social, Post.News, Twitter co-founder Jack Dorsey’s new initiative, Bluesky, and many others.

Why did Sciencebase publish this FAQ when there are already others out there?

Well, I’m a writer, I wanted to put in words my own thoughts about the service and to share those with people who had asked me about Mastodon, so here we are.

How many followers does Sciencebase have on Mastodon?

Just over 1000 as of 2022-12-21

*Bizarrely, there was a tag visible in my Mastodon account, that suggests I actually first logged in in August 2016, not long after the software protocol was launched. Someone mus have told me about it and I took a look, but did nothing more.

FAQ created: 2022-11-21. Last updated: 2022-12-21

Departing Twitter

The holiday cruise is drawing to a close. Many of the cruisers have a clutch of new best-friends-forever friendships. These were easily won and formed in the halcyon days in the far-flung resorts visited on the liner. They may have been melded over one too many shared jugs of sangria by the pool. Maybe they were sweated out under a burning sun in the queue waiting for the boats to take them ashore to see the old town. It’s possible that they were the tortured rapture of a shared grievance about cold showers or a badly stocked minibar at the rep’s desk. It’s the last night blues which inevitably sees all these BFFs grappling each other’s shoulders, swearing undying allegience to future get togethers back in the homeland, swigging yet more sangria and swapping phone numbers, Facebook details, and perish the thought, home addresses.

But this was no ordinary cruise it went on for years, the liner filled up with more and more passengers, more and more with complaints, a few too many people grappling other people’s shoulders uninvited, a lot of spilled sangria, and always somebody else’s towel on a favourite sunlounger. Then the rumours started that some hotshot captain was going to take the helm and set off on a new course. He was supposedly to take the liner to new beautiful lands with even greener grass to view from the deck. But the grass was astroturf and there’d be a charge for the free sangria. Lots of passengers took their chances, dived overboard, and swam ashore, thrashing through the water to reach unknown lands where ancient pachiderms wandered freely. Those that stayed tried to tolerate the growing number of sangria spillers, towel abusers, and shoulder grabbers. There was a lot of mopping up of spilled drinks to do but not enough moppers. The hotshot captain never showed up…the liner carried on riding the waves through the summber months.

As the summer passed, the new captain was helicoptered in once again, chucking kitbags of money at the cruise company and insisting on taking the helm. He made most of the crew walk the plank and threw the mops overboard. He told the sangria drinkers they’d have to pay for a little blue badge on their towel if they wanted to get a sun lounger by the pool. Indeed, if they didn’t have the badge, they’d have to swim in the bilge below decks.

The sangria drinkers remembered their old new BFFs who’d jumped ship to be with the pachiderms and started manning the lifeboats. Without a compass, they headed in different directions and hoped for the best. Others remained steadfast, even mocking those in the lifeboats, for leaving them behind. Meanwhile, the hotshot captain steered the liner on a perilous course, one that took the vessel into uncharted waters where trolls swam among floating mountains of ice and not a pachiderm was to be seen…to be continued…

Join me on Mastodon

UPDATE: There is another exodus from Twitter happening right now (November 2022) following the controversial buyout of the microblogging site by billionaire Leon Umsk [anag. 4,4]. I left my account relatively dormant in May this year but have updated a little in the last couple of weeks and connected with a few more people.

If you’ve joined you can search for me with the following handle

@[email protected]

You may have heard mention of the various “new” alternatives to Twitter and other such social media sites, Counter.Socia, Tribel, Cohost! None of them is actually new, but changes and issues with the old-school social media has brought them to the attention of the masses in the last week or two…basically in April 2022, Musk offered to buy Twitter.

One of them is part of the so-called Fediverse and is called Mastodon. I’ll leave it to you to search those terms and decide whether you’re in or not. It turns out I’d joined in since November 2019 having signed up to “Mastodon.Social” back then on a whim and probably a recommendation, but probably because it was the big, generic one and there was no decent niche alternative for a science writing, photographing, singer-songwriter.

There are pros and cons although I’ve not really seen any cons other than that having been used to my tens of thousands of Twitter followers, I am not looking at a couple of dozen followers on Mastodon at the time of writing, hopefully, that will grow in the coming weeks.

So, if you’re so inclined sign up for an instance, and follow me [email protected]. Incidentally, you don’t have to be a member of Mastodon.Social to follow me you can be on any instance, they all communicate with each other by virtue of shared software and protocols and what have you.

The bottom line: Where twitter was once friendly watercooler chit-chat and is now a hate-filled cesspit of trolls and ugly-on-the-inside celebrities, Mastodon is a much friendlier place where people share their creative output and have civilised discussions.

The sleet that rained like chatting lizards

I asked a “plot generator” website to come up with a story based on a couple of dozen words I input. This is what it came up with:

The sleet that rained like chatting lizards

Matt Trescothik was thinking about Jenny Slaughden again. Jenny was a kind juggler with dirty lips and ugly arms. Matt walked over to the window and reflected on his picturesque surroundings. He had always hated damp Wivenhoe with its energetic, excited estuaries. It was a place that encouraged his tendency to feel puzzled.

Then he saw something in the distance, or rather someone. It was the a kind figure of Jenny Slaughden. Matt gulped. He glanced at his own reflection. He was a deranged, splendid, wine drinker with hairy lips and ample arms. His friends saw him as a bulbous, bewildered brute. Once, he had even rescued a silent old man from a burning building.

But not even a deranged person who had once rescued a silent old man from a burning building, was prepared for what Jenny had in store today.

The sleet rained like chatting lizards, making Matt unstable. Matt grabbed a cursed hat that had been strewn nearby; he massaged it with his fingers. As Matt stepped outside and Jenny came closer, he could see the good smile on her face. Jenny gazed with the affection of 5729 intelligent damaged dogs. She said, in hushed tones, “I love you and I want work.”

Matt looked back, even more unstable and still fingering the cursed hat. “Jenny, I like your toes,” he replied. They looked at each other with ambivalent feelings, like two mighty, magnificent mice rampaging at a very greedy accident, which had jazz music playing in the background and two bold uncles sitting to the beat.

Matt studied Jenny’s dirty lips and ugly arms. Eventually, he took a deep breath. “I’m sorry,” began Matt in apologetic tones, “but I don’t feel the same way, and I never will. I just don’t love you Jenny.” Jenny looked barmy, her emotions raw like a grisly, gloopy guitar.

Matt could actually hear Jenny’s emotions shatter into 5009 pieces. Then the kind juggler hurried away into the distance. Not even a glass of wine would calm Matt’s nerves tonight.

THE END

The site also generates reviews (auto praise) of your “story”

“I feel like I know Matt Trescothik. In a way, it feels as though I’ve always known him.” — The Daily Tale
“About as enjoyable as being hailed on whilst taking in washing that has been targeted by seagulls with the squits.” — Enid Kibbler
“Saying the sleet rained like chatting lizards is just the kind of literary device that makes this brilliant.” — Hit the Spoof
“I could do better.” — Zob Gloop

 

Artificial Art – Portraiture

Continuing with some more Wombo creations today, I selected a few friends and twitter contacts and used elements of their bio and usernames to create a portrait or pertinent pseudopainting for them

Classic FM’s Tim Lihoreau
Musician and (ex)minister Clive-upon-Sea
Andrea T from C5 The Band
Keith “SteelFolk” Walker
Jenny “LabLit” Rohn
Cartoonist Martin Shovel
Asher Wolf
Ernesto Priego
Dog lover and Times columnist David Aaronovitch
Subatomic Karthi
Rob Finch
Kae
Journalist and Martian author Nicholas Booth
Jane Sutton of the RAE

Now taking requests on Twitter…first one Wombat for @HomoCarnula

For Michele who tweeted “Nooooooo” to the wombat
For computational chemist and baseball fan Joaquin Barroso

Artificial art with Wombo

The trendy AI app – Wombo – which seems to be going viral takes your words, lets you choose an art style and then generates a dream-like image from the combination. You may have seen the Rush-inpsired art I had it create in a previous post, but here are a few more created with eclectic word choices and picking from the various styles – Mystical, Dark Fantasy, Psychic, Steampunk, Synthwave etc

Tidal Life
The Cybermaid’s Tale
Doctor Who cocktails – Daleks on the Beach
Terraforming Mars for Xmas
Dancing with Darth
Not 50 Shades of Grey
The Immigrant Song

No dreaming spires
Disney doesn’t do science

Bob
Sheeran exhaustion
For Alan Hull
More Music Tim
Anything but a self-portrait
Big in Japan

AI redesigns Rush the band

TL:DR – Wombo was the big AI image generator in late 2021.


You can’t have missed the latest AI app – Wombo. It has various incarnations, one of which Wombo Dream (for Android and iOS) lets you type in a few words, choose a style (Mystical, Dark Fantasy, Psychic, Steampunk, Synthwave etc) and create a fantastical landscape or scene. It’s quite bizarre to watch it drawing together an algorithmic “artwork” from whatever scraps of graphical information are contained within the AI.

I tried a few odd, dream-like phrases, some rude words, and my own name to get a feel for what it could do, and then I thought I’d see what it would make of references to the Canadian rock band, Rush.

Rush on Ice
Rush on Ice
2112 – A year on
Taking a slow boat to the East
Closer to the Heart of Cygnus
Grace under Pressure
Seven seas of High
…thought I would be singing, but I’m tired, out of breath
On the wing
Analog kid grows up to be a digital man
High school halls and shopping malls
Winding up the steampunks

Redirecting domains

Back in the day, I ran numerous specialist websites. Long-time visitors to Sciencebase may well recall some of them: chemspy.com, sciencetext.com, reactivereports.com, and sciscoop.com

They are all now simply redirecting to Sciencebase itself. I had hoped to sell on those accounts via the domain registrar, but have decided to offer them to any reader who cares to take them on for a negotiable fee. Please get in touch via db@ sciencebase.com if you’re interested in acquiring any of those domains.

Here’s how to write a clickable headline without using clickbait

UPDATE: I tested this approach on Sciencebase and another site and have come to the conclusion that such headline writing only matters in terms of click-through rate, that is improved, but initial hits don’t seem to be improved at least in the short term, so whether or not it has a beneficial SEO effect remains to be seen.

AI generated beyond-cyberpunk journalist

Headline writing for newspapers and magazines was always the preserve of the subbies, the sub-editors. A reporter, journalist, columnist or another writer would file their copy, it would be bashed into basic shape and length by an editor. Then, a subbie would tear into it, weeding out logical inconsistencies in the flow of text, trapping factual errors, adding puns, dismantling potentially libellous statements, checking the grammar and spelling, cutting it to length, adding extra puns, removing the byline, adding the byline back in, and then removing it again. Finally, adding a headline and perhaps a few extra puns, and strapline with plenty of puns.

Things have changed now that almost everything we read is online. Space constraints are no longer the issue. The issue is search engine optimisation, SEO, and converting eyeballs seeing a headline into clicks on that headline to open the page and get those eyeballs and click action on to the advertising within.

First, we had keyword stuffing, which was usually out of site and the headlines followed the traditional form for years. Next came clickbait, of which there are two flavours. One that baits the reader to click with a catchy enticement and keywords in which they’re interested. Another, a kind of bait and switch on a par with Rickrolling in which an attractive headline makes the eyeball to click conversion, but the content within isn’t what the headline suggested, bait and switch clickbait, you might call it.

Now, we are in a new golden age of headline writing, but sadly, the subbies aren’t happy as puns are out. There is no point in making parochial puns, idiotic idioms, or archaic cultural allusions when one’s vast new audience is international. Your native tongue and clever wordplay won’t work for every putative reader from those just starting to learning your language as a second, third, or fourth language and even for those in the upper echelons of multilinguistics.

So headlines these days have to be self-explanatory rather than self-indulgent. They have to make sense on a first read without anyone having to reach for a dictionary to interpret them. They have to be conversational, a dialogue between reader and writer are, in the age of social media, all-important, essential in fact. The writer must now recognise not that they are talking to a vast, abeyant audience of word worshippers, but rather talking one-to-one, direct in dialogue, with their reader. A singular reader is the audience even if there are millions of them (I wish).

A couple of excellent infographics published with an NPR article entitled “Write digital headlines both readers and Google will love” summarises brilliantly everything I am talking about here and more. It explains the modern penchant for long, conversational headlines of which we are all seeing more and more these days as well as the SEO-led nature of the URL for those headlines that take your eyeball, via your web browser or app, to the page in question.

As you can see, the title of this article is

Here's how to write a clickable headline without using clickbait

The web address, the URL, for it is not what you’d perhaps expect though. It’s not

https://sciencebase.com/heres-how-to-write-a-clickable-headline-without-using-clickbait

No. The URL is as follows, which is much more SEO ready for Google and other search engines

https://www.sciencebase.com/howto-write-clickbait-seo-headlines.html

Now, I’ve been a science writer, journalist, copywriter, editor for more than three decades. I hope I’ve learned a few things about the trade, in that time. But, I’m no high-faluting expert and maybe my interpretation of the NPR isn’t entirely accurate. You can read it for yourself and learn your own lessons.

The key points are that your new-form headlines should do the following:

  • Say why the article matters
  • Be conversational
  • Address people, not policy
  • Use articles (the, a, an)
  • Avoid journalese and jargon
  • Avoid questions, the headline should be the answer
  • Focus on specifics
  • Avoid puns*

From the SEO perspective the article’s URL should:

  • Use one or two keywords, but not be stuffed
  • Be written for humans not machines
  • Be clear and direct

I am planning to use the techniques a little more with my own writing on sciencebase.com to see if I can draw the crowds a little more. There was a time when daily unique visitors to sciencebase numbered in their thousands, these days, that’s more like the monthly numbers. Of course, back then (1999 onwards) Sciencebase was one of very few science news sites and social media was not yet a reality. Indeed, when I first established Elemental Discoveries, which was the proto-sciencebase, it was *the* only popular science news website as far as I know. So, I have hopes, but they’re not high. We’ll see.

Also, for anyone who hit this page searching for SEO and was expecting a short-eared owl, you shouldn’t be disappointed. Here’s one I snapped earlier.

Short-eared owl (SEO), not to be confused with search-engine optimisation (SEO)

*Subbies are almost redundant now.

Thinking outside the password box

There is a lot of conflicting advice about passwords all over the internet, often complicated by so-called cybersecurity agencies charged by governments to keep their citizens safe who put out mixed messages. Much of the advice is contradictory and even troubling in the sense that it will suggest three or four measures everyday users should take that are mutually exclusive or worse still not secure at all.

So, I asked a proper computer security expert, Adam Stewart, to give me the best advice to protect your data and logins.

“You will, no doubt, have seen advice on passwords, such as: set something complex, use three random words, use a password manager, don’t write them down, do write them down, use a different one for each site, use a special one for email, ‘…and mathematically I think you will find that…’, the list goes on,” he told Sciencebase, and I’ve had to agree, yes, the advice provides complicated mixed messages that many people will find very confusing.

“The problem is,” he adds, “no advice fits all situations. You may come up with a perfectly acceptable password approach for you, but it will not work with all websites and apps in all situations.”

So, I asked, how do we everyday users get around that problem?

“I would say a better approach is to “think outside the password box”. By that, he means we should all think about how we can protect our computers, tablets, and smartphones and the files and logins we keep on them.

Here are the three basic things you should do, according to Stewart:

For protection – if available enable two-factor authentication (2FA) or multi-factor authentication (MFA). Once enabled, this requires you to use a a second device such as your phone or tablet to confirm it’s you logging in.

For detection – many websites and apps these days have the ability to warn you when they are accessed and show from which device, enable this function if it is available, if you get an alert that somebody has logged in and it wasn’t you, change your password immediately.

For response – make sure you keep a backup of your files on an external hard drive or on another device, and/or in the cloud. But make sure that cloud site is secure with 2FA and a different password to any of your normal passwords.

We still have to fill in that password box though and Stewart suggests that we should all use a password manager if we can. A password manager can make strong passwords for you and you only need to remember the one strong password for the manager itself. A password of at least 16 characters is strongest just don’t make it “passwordpassword”.

Oh and one more related word of advice from Stewart, no tech giant will ever call you on the phone about your computer or phone or anything else. Microsoft, Google, Facebook, Twitter, Amazon etc,  will never call you, for any reason, those companies with their billions of users and customers, simply do not work like that. If you get a call claiming to be from any one of those corporations, just politely (or impolitely) decline their invitation to connect to their system and hang up.