What is social media like these days?

Here’s a quick summary to explain the feels on the various social media as I perceive them:

Twttr – Trolls, babebots, bigotry
Threads – Engagement bait, passive-aggressive putdowns
Facebook – Parochial whinging
LinkedIn – Needy networking
Mastodon – Mastodon discussions
BlueSky – Friendly chat, sharing, info

Guess where my focus is, right now. I know it’s what you make it, but it feels like BlueSky is the place to be, especially as there has been a big influx from other socials in the last week or so. Lots of the old gang from the early days of socials are reaching BlueSky now

Sciencebase social links

Social Media

BlueSkyMastodon | Facebook

Photography

Instagram | GuruShots | 500pxImagingStorm

Music

BandCamp | Spotify | AppleMusic

Incidentally, you can easily get to my other social media pages. All you have to do is use a link like this – https://sciencebase.com/social – but swap the word social in the link for whichever service you are hoping to find me on.

For example swap the term social for  mastodon: https://sciencebase.com/mastodon and that will take you straight to my Mastodon page.

It works for all the above and these:

SoundCloud, Vimeo | Twitter/X

LinkedIn, Spotify, Discord, Quora, Bandlab

MediumYoutube, Google Scholar | RefraktThreads

Tumblr, Paragraph, TikTok, Reddit, PixelFed

I’ve even set one for Notepin, although all I’ve published there is a link pointing back to this page! Click through to see what I mean…it’s possible I might add other material. It’s US$11 per annum if you upgrade to be able to post photos etc

If you have control of redirects on your own website, you can use your domain as your own link shortener.


Meanwhile, just for fun, I asked ChatGPT to come up with some inspirational words to encourage you, dear reader, to follow me on social media…so here those words, take your pick with regard to which one persuades you to follow me, hahaha!

Join me on my social media journey and stay updated on all of my latest adventures!

Let’s connect and share our passions together on Mastodon, Facebook, Instagram, and more!

Life’s too short to not follow your favorite artists and creators. Join me on my social media platforms and let’s make the most of every moment.

Social media is all about building meaningful connections. Follow me on my various accounts and let’s create something special together.

From music to art to everyday musings, you never know what you’ll find on my social media pages. Join me and see for yourself!

Join my social media community and never miss a beat. We’ll stay connected and inspired together.

Social media isn’t just about likes and follows – it’s about creating real connections with real people. Join me and let’s make something beautiful.

ChatGPT then adds “Remember to keep your message authentic and true to your personality, and don’t be afraid to inject a little humour or personality into your writing. Good luck!” If I were to be authentic and true to my personality I definitely wouldn’t use words like “journey” or say anything quite so pretentious as to talk of “meaningful connections”. If you want to follow me, please do, that’s the message, plain and simple.

PickBait

So much of what shows up on social media, Threads in particular, it seems, is what might be referred to as “engagement bait”. It’s often inane or perhaps an inflammatory comment, it could be a boring or open-ended question, a reboots of stuff from other places that might be years old, some cliched statement with no qualification, for instance. It all seems like a rather pathetic and lame attempt to boost one’s reach and gain attention, to get interactions for the sake of interaction. I won’t embarass anyone by sharing examples, they’re endless anyway and it would take weeks.

The phrase “engagement bait” is itself a bit lame though. There must be a better phrase. “Interaction bait” is one alternative, but just as inept. We need something closerto “clickbait”. Perhaps “likeBait” or thinking of Donkey in Shrek, “PickMeBait”…or to abbreviate that “PickBait”. That’s it, PickBait!

Pah! Are we there yet?

What did you do during the Facebook downtime, Daddy?

In a recent incident that caught the attention of billions of users, a major social media platform (Facebook) experienced a widespread outage, leaving users unable to access their accounts for several hours. Many of them quickly migrated to their other social media accounts to gripe. Of course, as such disruption unfolds, initially users will perceive it as an individual issue, a problem with their phone or PC. We all occasionally get “session expired” notifications but are able to log back in to our apps, many people faced with this tried and were then told their password was incorrect and 2FA systems failed. It soon became apparent that this was a system-wide problem affecting all Facebook users.

The incident highlights an important lesson in recognizing systemic failures. Often, when faced with technical difficulties, individuals may assume that the issue lies with their own devices or accounts. However, as demonstrated in this case, persistent problems affecting numerous users indicate a broader issue with the platform itself.

The implications of such a widespread outage extend beyond inconvenience for users. First off, imagine not being able to use your social media and having to interact with the real world, chatting face-to-face with other humans, listening to bird song, smelling the roses, going for a walk in the fresh air!?!?!?! Whatever next?

Social media platforms do play a significant role in our lives and in modern communication, commerce, and information dissemination in general. When these platforms experience downtime on such a large scale, it disrupts not only individual users but also businesses, organizations, and even governments that rely on them for all kinds of activities including meeting social and healthcare needs in many instances.

Such incidents underscore the importance of strong infrastructure and contingency planning for technology companies. In an increasingly digital world, ensuring the reliability and resilience of their online services is important. Companies must invest in putting backup measures in place, in proactive monitoring systems, and rapid response protocols to minimize the impact of potential outages and so be in a position to resume normal service quickly. I mean, imagine having to spend more than an hour talking to other people face-to-face or taking a long walk, like maybe a mile or more!

What’s a link shortener, anyway?

I posted a survey about the likelihood of users clicking a charity or fundraising link that had been shortened with a tool like tinyURL, bit.ly or j.mp, or buff.ly. To my surprise, there was a comment from one follower telling me that he didn’t know what a link shortener was.

Well, link shorteners are online tools that convert long website addresses, (URLs) into shorter, more manageable links. These shortened URLs redirect users to the original, longer URL when clicked. Many sites, like Amazon, Twitter, Wikipedia, and Youtube, have link shorteners to allow you to copy and share a shortened version of an internal link from their services.

I’ve discussed previously how you can use your own web domains to shorten URLs and I do this a lot so that my social media links follow this format: sciencebase.com/social

Link shorteners serve several purposes:

Space-saving: Shortened URLs are particularly useful in platforms with character limits, such as Twitter, where every character counts towards the overall limit. They allow users to share links without worrying about exceeding character constraints.

Improved readability: Long URLs can be cumbersome and difficult to share, especially in printed materials or verbally. Shortened URLs are more concise and easier to transmit.

Tracking and analytics: Many URL shorteners offer tracking features, allowing users to monitor the number of clicks, geographic location of users, and referral sources. This data can be valuable for analysing the effectiveness of your link sharing.

Customization: Some URL shorteners offer the option to customize the shortened link with a branded or memorable alias.

So, those are the benefits, but there are some drawbacks too:

Loss of control: When you shorten a URL using a third-party service, you are essentially relying on that service to redirect users to the correct destination. If the service experiences downtime or discontinues its operations, your shortened links will no longer work.

Security risks: Shortened URLs can obscure the destination, making it easier for malicious actors to disguise harmful or phishing links. Users may be hesitant to click on shortened links from unknown sources due to security concerns. This was the origin of my question regarding charity links.

In time, we discover ourselves

I was discussing, with my photographer friend, Andy, the endless and inevitably futile task of chasing likes and shares for one’s creative output online. He’s a relative newbie to social media and this quest for some kind of validation having only taken up photography and joined social media several years ago.

Me? I’ve probably wasted decades chasing something that doesn’t exist, posting endless photos to some, but ultimately insufficient acclaim, sharing songs and instrumentals on all kinds of platforms and reaping scant reward in terms of listens and that zero-probability chance of being discovered.

I suppose I am reasonably Zen about it all, especially after so long. There was a time, at least, when my science writing had some traction. This website was getting 20000 unique viewers every day at one point. I had 54000+ Twitter followers back in the day, and it helped my book Deceived Wisdom reach the giddy heights of an Amazon bestseller for a couple of weeks, ranking higher than contemporaneous publications from Prof Brian Cox and Sir David Attenborough, which was certainly gratifying. You will notice, it’s something I am still talking about more than a decade later.

I’ve ranked fairly well for some of my photos, songs, websites, and writing, have even won a few awards for all of those things, with the exception of the music, admittedly. I’ve had reach and traction, and I’ve had those much-vaunted likes and shares. If this were a working-life sentence, you could say I’ve done my time. Well, not quite, I’m still working and still hankering for more of that elusive acclaim, hankering to somehow be discovered. But, by whom and to what end?

My photographer friend had something quite profound to say, it was rather philosophical, although in his response during our discussion, he shrugged it off with a flippant lol. But, it wasn’t a thought to be shrugged, hence this blog post. His comment in the context of this vain hope of being discovered got me thinking…this is what he said:

I think over time we discover ourselves

After I’d drafted this post, Andy and I talked a little more. “We all like validation,” he said. “Social media exists because of it. But is it a hunger that can ever be satisfied? The question I ask myself is what’s the real joy in photography?”

For me, the joy is in being there, trying to get the shot. The selection and editing is a secondary thing. The sharing a nice shot and getting a few likes is tertiary. While we were chatting, Andy chipped in with an update on his garden birds. “Just saw a Goldcrest in the magnolia tree,” he told me. “I resisted the urge to grab the camera and rush outside in the vain hope of a picture, but instead enjoyed a few moments watching it through the binoculars.”

Andy added that a moment like that in photography helps bring some Zen into one’s life. “When you look through the viewfinder and all that exists in the world is what you can see. That’s totally in the moment,” he told me. He added that then there are all the awful failed photos and missed opportunities with Goldcrests, for instance. “That helps you deal with disappointment and also helps instil a sense of patience.”

Speaking of patience, patience is an inbuilt app that can help with your photography, as I wrote here some time ago.

I must claw back some of my integrity here. I have not spent the last twenty years solely craving likes and shares for my creative output on social media. I have been enjoying the creativity, the learning, and, of course, the earning a living through some of it. And, more to the point, regarding the more arty stuff, the photography and the music have been unpaid hobbies, as opposed to the writing being a paid one. And, in addition to that there has always been the fun of chatting with so many different people online over the years, when you’re a freelance working from a home office, that feels kind of important when there’s not so many opportunities to chat offline during the working day.

They’re hobbies with an output, you might say, an image, a tune, but critically they are hobbies that have led to great friendships. Friendships with fellow photographers, such as Andy, with my singing mates in choir, with the people in my band, and with several others that I’ve shared a stage with over the years or performed alongside from the theatrical pit. It’s still all happening, it’s always a blast. People sometimes even tell me they like it, amazingly…in the offline world. The fun and friendships are far more important than the ephemeral accolades of online.

Is it time? Have I discovered myself, Andy?

Settling into social media

I’m usually as early an adopter as I can be with the various tools and apps that come online in the world of social media and social networking. For instance, I was one of the very early users of Plurk and subsequently twttr, although I think when I signed up in June 2007 it had already become twitter.

Anyway, there’s lots of activity at the moment with people shuffling allegiances. As you’d expect, I’m on Threads, BlueSky, Mastodon, even Spoutible. If you want to find me on your favourite site, and I will almost certainly be there, just use a URL like this:

https://sciencebase.com/social

Swap the word social for your chosen site: pixelfed, Instagram, mastodon, the aforementioned spoutible etc. The link above will open my page with active links to all my social media outlets.

Anyway, the main point of this blog was to discuss whether or not it’s worth homing in on a particular site at the moment. Most of the discussion seems to be around Threads versus BlueSky. Very few people are talking about any of the others, at least it seems that way in my timelines. Personally, I’m seeing some interesting discussions and a little engagement on Bluesky. My recent mineral moon photo did better there in terms of likes and reposts. But, some of the bird photos do much better on my Mastodon page. I’m having more conversations on Threads, but I am not seeing likes or reposts of photos, or indeed, anything that even gets into double figures.

At the time of writing, I have almost 40000 X followers still, although I used to have 55000. On threads not even 300, BlueSky less than 100, but on Mastodon, I have 1339, although I suspect a large proportion of those were active in November 2022, but have not even logged in since, if my followees are anything to go by. I realise it’s not all about the numbers, but if you don’t have some numbers then it’s hard to gain any traction or get any reach for engagement or conversation, and certainly not for sharing widely.

It’s hard to know what to do. Most of it is watercooler banter and little more. Back in the day, twitter helped me get into the bestsellers lists with my book Deceived Wisdom, it also helped me get enough votes for a major charity grant for our village community centre, but I doubt I could get any of that to happen today. I will perhaps just maintain my ad hoc approach. Posting as and when and hoping that at least a few of you still enjoys my songs, snaps, and science…

Blocking the babebots

UPDATE: April 2024 – The babebots had gone quiet for a while. Then, in the week beginning 15th, I noticed that they had changed strategy. Instead of offering a romantic triste, they seem to have morphed into tech gurus or other kinds of expert. Still with the same glum avi photo of some young woman and a dreary shot of a random beach, and presumably a dodgy phishing site to dupe anything daft enough to click through, but it’s different. That said, they’re back with a vengeance and “liking” everything I tweet once more.  Plus ça change, plus c’est la même chose.


Every single thing I tweet these days gets a like from a scam account on twitter. Commonly these accounts purport to be young women seeking a partner. There is usually an attractive photo of the protagonist and a header image showing a tropical beach scene.

If one is unwitting, scrolling through the timeline will often reveal various NSFW images or perhaps just one of a woman’s chest clad in a skimpy item of clothing. Either way, I block them immediately. It seems pointless expending the effort to report them as these accounts are presumably being created automatically en masse or by some poor sap in a sweatshop.

It’s all very annoying, to be honest, and something that got worse since Leon Umsk took over. Incidentally, I am far more active on other social media these days, but am keeping my Twitter account active despite the challenges while I encourage genuine followers to track me down on Mastodon, Threads, Bluesky etc.

I’ve been keeping a list of some of the bio lines from these scam accounts, which I refer to as babebots. Most of the bios are rather mundane, some of them are vaguely intriguing, others are nonsensical. I’m not entirely sure why someone would want a relationship where “sparks will fly”, the bot presumably means something else. Not entirely sure where a “coffee date” sits on the spectrum of “adventures” either. A lot of them are very much old-school “lonely hearts column” enticements too…which is odd…I wonder whether an AI was trained on a corpus of such columns to generate these scammer bios. One describes herself as a “sun-kissed girl”, it’s usually beaches that are sun-kissed isn’t it?

Worth mentioning that while many of these babebots are “called” Britney67584 and Stephanie99333, a large number of them use IDs that have traditionally male-sounding names. I’ve had a lot of likes recently from accounts called Greg, Mike, and Matthew, for instance.

It’s all very odd, especially to think that some people must be suckered into clicking the scam links!

Here are a few of the recent ones:

Looking for someone to share my laughter and my tears with!

Actress looking for her leading man.

Looking for a partner who’s ready to create a love story that’s just as beautiful as we are.

Fitness lover seeking a workout partner and adventure companion.

Surfing enthusiast seeking a fellow wave rider and ocean lover.   Sparks will fly!

hej ! SuperRare whitney want a 40553 followers

Sci-fi nerd seeking someone to explore the universe with.

Hot girls from your city

Naughty babes want to play

Let’s watch sunsets together   Blast off to romance in my bio link!

Homebody seeking a partner to snuggle and relax with.

Night owl looking for someone to stay up with   Don’t miss your chance! Click bio!

Life is better when shared with someone special.  Click my bio link for love!

Fun-loving girl searching for her perfect match. Are you the one Find love in my bio link!

Sweet and sassy, looking for a kind-hearted partner

Fun, fearless, and ready to find my match! Let’s dance into each other’s hearts.

Seeking a bookworm for cozy nights in

Yoga lover seeking a zen partner See what you’re missing!

Dancing queen ready to find her king

Music-loving girl seeking soulful connection. Let’s make beautiful melodies together.

Junk food lover seeking someone to indulge in guilty pleasures with.

Environmentalist seeking a partner who cares about the planet and sustainability!

Let’s bask in the warmth of each other’s company.

Artistic Beauty  Seeking Someone to Create a Masterpiece With   Ready for a new fling?

Adventurous girl seeking a partner who loves to paddle and surf!

Passionate and fiery looking for someone to ignite my soul!  Blast off to romance in my bio link!

Adventurer seeking a partner for sunny days, beach trips, and coffee dates.

Love the beach, the mountains, and everything in between

Searching for a connection that is both deep and fun.

Seeking a fast-food lover for late-night cravings

Bookworm seeking someone to read between the lines with

Horse lover seeking someone to ride with!

Champagne lover seeking someone to celebrate life with

Fun-loving girl seeking a confident and spontaneous match.  Meet your new crush!

Hoping to find a rainbow connection with my soulmate

Ready to paddle through life with someone special

Sun-kissed girl seeking someone to share lazy summer days with

Gamer girl seeking someone to level up with

What can I do for you?


There are so many more. Oh, by the way, they usually have names like Delilah and Piper and the account handle will be something like Madeleine46574844. Easy to spot. The first few dozen didn’t even have a bio, just a scam link, the beach shot, and an NSFW photo in the timeline.

I suspect that they’re all auto-generated somehow and follow one of three profile patterns, and that might suggest that either there are three recipes out there are actually just three sources. Or one source using three recipes to create the accounts. It should be relatively easy to block signups, but I don’t think Leon Umsk gives a flying fart. He’s ruined twitter. I’m never going to refer to it by the name he gave it.

 

Sticking the Tusk to Musk

TL:DR – Focusing my social media attention on Mastodon and Sciencebase.


I’ve had an account on a Mastodon instance almost as long as Mastodon has existed. Nominally, my start date was November 2019, but my account told me I’d logged on in 2016 just after the first instance was launched. Anyway, I may have been an early adopter, but I really didn’t recognise the relevance of this distributed, federated system until April 2022, when it started to come up on the radar as a good alternative to Twitter, when talk of Musk buying it was headline news.

Mastodon logo

In November 2022, just after Musk took over Twitter, a lot of people started signing up, I imported many of the people I was following on Twitter who did so. But, in the months since it would seem that a lot of those newbies have left their accounts inactive, many for a month or two, but many more since that November. Presumably, many of them saw the advantages of the federated system, as deficiencies and opted to either head back to the Twitter or else seek out other social media platforms.

Indeed, in recent weeks, several have emerged, Spoutible and Substack’s version of Twitter, known simply as Notes, for instance. I see a lot of the people I’ve known on various social media over the years having given Mastodon a try and now jumping over to those centralised sites. Many of them are very enthusiastic about their chosen destination. Unfortunately, it seems, as with Twitter, those sites will inevitably suffer from the problems of being centralised. Inevitably, if any of them become very successful, they will succumb to the business tide and likely be sold off to the highest bidder for some ludicrous amount of money, the likes of which could solve real-world problems rather than simply lining an entrepreneur’s pockets and funding their rockets.

Anyway, I do generally sign up for any and all new accounts as they appear, so I have a presence on some of these other Twitter alternatives, but fundamentally, I maintain Sciencebase as main virtual residence as I have done since July 1999. In the meantime, I am hoping to reduce fragmentation and may well focus entirely on Mastodon (and perhaps Medium where I have a couple of thousand followers), rather than trying to engage with people on those newer sites.

ChatGPT: Your personal brand manager

TL:DR – I prompted ChatGPT to write me a personal brand pitch.

I haven’t mentioned ChatGPT for a while. There has been something of a backlash against the hype and the scaremongering. But, I have still been using it for various small jobs, such as quick website tweaks and summarising documents that are TL:DR (too long, didn’t read). Latest prompt I gave it was to act as my personal brand manager and write me a pitch based on the Sciencebase homepage. This is an edited version of what it came up with:

David Bradley Science Writer

As a multi-award-winning freelance science writer with over three decades of experience, David Bradley has a unique talent for making complex scientific concepts accessible and engaging. He has written for a diverse range of outlets, including countless newspapers, magazines, research, industrial, educational, and academic organizations, and websites, covering a wide range of topics from astronomy to zoology and almost everything in between.

As a wannabe polymath, he is also an accomplished musician with an enormous passion for photography. He combines his science, snaps, and songs to create a website and blog that offers a fresh perspective on the natural world, showcasing his stunning wildlife photography, and sharing the latest cutting-edge research as well as occasionally offering incidental music. With his wife, Mrs Sciencebase, he is a keen allotmenteer, wildlife garden pond manager, and garden rewilding enthusiast.

David’s writing style is approachable and engaging, and he loves to sprinkle a little Geordie wit and charm into his work. He has bylines in New Scientist, Science, Nature, The Guardian, The Daily Telegraph, Popular Science, American Scientist, and many others. In 1995, he set up the first-ever chemistry webzine, which morphed into the Sciencebase site in 1999.

If you’re looking for an experienced freelance science writer with a passion for making complex concepts accessible, look no further than David Bradley. Connect with him on social media, or shoot him an email at [email protected] to start a conversation…