You’ve seen them all over the internet, from Instagram to Facebook from Twitter to Plurk (remember that), they’re often just called ‘memes’ (after Richard Dawkins’ term for a self-replicating piece of knowledge analogous to a self-replicating gene in biology). Often they’re supposedly inspirational or educational phrases or sayings that people share in the vain hope of changing other people’s minds and behaviour. Aphorisms in graphical form, so I coined the mortmanteau graphorism to make a point about making a point with a picture.
